Returns measured from each activist filing's date_of_event, split + dividend adjusted via Yahoo Finance.
| Filed | Form | Filer | Stake | Shares | Intent | |
|---|---|---|---|---|---|---|
| 2026-10-09 | SCHEDULE 13G | WASATCH ADVISORS LP | — | — | view → | |
| 2026-05-22 | SCHEDULE 13D/A | Cynosure Group, LLC | 52.60% | 21,831,316 | view → | |
| 2026-05-21 | SCHEDULE 13D | Cynosure Group, LLC | 52.60% | 21,831,316 | view → | |
| 2026-05-19 | SCHEDULE 13D/A | Viking Cake BR, LLC | 14.80% | 0 | view → | |
| 2026-04-09 | SCHEDULE 13D/A | Viking Cake BR, LLC | 24.90% | 5,809,391 | view → |
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-28 | Davis Mark Dean | director, officer | Gift | 46,875 | — | — |
| 2026-05-22 | Geyer Clay Howard | officer | Buy | 925 | $6.86 | $6K |
| 2026-05-21 | Geyer Clay Howard | officer | Buy | 45,080 | $6.51 | $293K |
| 2026-05-20 | Schmidt Michael Ryan | officer | Buy | 7,100 | $6.98 | $50K |
| 2026-05-20 | Wegener-Beyer Jessica Michele | officer | Buy | 3,098.324 | $6.46 | $20K |
| 2026-05-15 | Hernandez Jeffrey Robert | director | Sale | 5,809,391 | — | — |
| 2026-05-15 | Brand Daniel Jordan | director | Sale | 5,809,391 | — | — |
| 2026-05-15 | Viking Cake BR, LLC | — | Sale | 5,809,391 | — | — |
| 2026-05-15 | Cynosure Group, LLC | director, 10%+ | Buy | 12,042,712 | $5.35 | $64.43M |
| 2026-05-15 | Cynosure Group, LLC | director, 10%+ | Buy | 1,600,000 | $5.35 | $8.56M |
| 2026-05-15 | Cynosure Group, LLC | director, 10%+ | J | 119,892 | — | — |
| 2026-05-15 | Cynosure Group, LLC | director, 10%+ | C | 119,892 | — | — |
| 2026-05-15 | Cynosure Group, LLC | director, 10%+ | Buy | 12,042,712 | — | — |
| 2026-05-14 | Vingo Jon Patrick Jr. | officer | Award | 52,374 | — | — |
| 2026-05-14 | Vingo Jon Patrick Jr. | officer | Award | 95,240 | $7.16 | $682K |
| 2026-03-20 | Hernandez Jeffrey Robert | director, 10%+ | J | 5,809,390 | — | — |
| 2026-03-20 | Viking Cake Fuel, LLC | 10%+ | J | 5,809,390 | — | — |
| 2026-03-20 | Brand Daniel Jordan | director, 10%+ | J | 5,809,390 | — | — |
| 2026-03-20 | Pereboom Bryan Douglas | 10%+ | J | 5,809,390 | — | — |
| 2026-03-20 | Spellmeyer Jacob Virgil | 10%+ | J | 5,809,390 | — | — |
| 2026-03-20 | Viking Cake BR, LLC | 10%+ | J | 5,809,390 | — | — |
| 2026-03-11 | Wegener-Beyer Jessica Michele | officer | Gift | 27,544 | — | — |
| 2026-03-11 | Wegener-Beyer Jessica Michele | officer | Gift | 27,544 | — | — |
| 2025-12-28 | Pereboom Bryan Douglas | director, 10%+ | Gift | 71,000 | — | — |
| 2025-12-28 | Spellmeyer Jacob Virgil | director, 10%+ | Gift | 99,062 | — | — |
| Settlement | Short Interest | Days to Cover | % Δ vs prior |
|---|---|---|---|
| 2026-10-15 | 1,970,787 | 6.98 | +2.3% |
| 2026-09-30 | 1,926,708 | 6.53 | +4.9% |
| 2026-09-15 | 1,837,150 | 4.47 | +15.9% |
| 2026-08-31 | 1,584,862 | 4.45 | +21.7% |
| 2026-08-14 | 1,302,457 | 3.15 | +0.3% |
| 2026-07-31 | 1,298,501 | 5.31 | -4.2% |
| 2026-07-15 | 1,355,936 | 3.95 | +1.7% |
| 2026-06-30 | 1,332,846 | 2.52 | +7.6% |
| 2026-06-15 | 1,239,196 | 1.76 | +24.9% |
| 2026-05-29 | 991,936 | 1.00 | -8.8% |
| 2026-05-15 | 1,087,745 | 1.47 | -34.0% |
| 2026-04-30 | 1,649,055 | 5.21 | -5.1% |
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