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ISSUER PROFILE · CIK 0001643953 · CUSIP 74640Y106

Purple Innovation, Inc.PRPL

3 13D/G filings 2 distinct filers 0 insider transactions (365d)

Post-Filing Returns · across 1 activist filings on this issuer

Median 30d
avg —
Median 60d
avg —
Median 90d
avg —
Median 180d
avg —

Returns measured from each activist filing's date_of_event, split + dividend adjusted via Yahoo Finance.

Cross-Reference Snapshot

Activist filings
3
1 SCHEDULE · 2 SC
Distinct filers
2
multi-activist cluster
Insiders (365d)
0
0 buys · 0 sales
Latest short DTC
5.27
as of 2026-03-31

Institutional Consensus · 2025-12-31

Held by elite portfolio managers
1 holder · $15K
Point72 Asset Mgmt

13D/G Filings Timeline · 3 total

FiledFormFilerStakeSharesIntent
2025-03-13 SCHEDULE Coliseum Capital Management, LLC 49.90% 60,455,908 view →
2020-07-08 SC Coliseum Capital Management, LLC view →
2020-07-01 SC InnoHold, LLC view →

FINRA Short Interest History

SettlementShort InterestDays to Cover% Δ vs prior
2026-03-31 1,724,986 5.27 -3.3%
2026-03-13 1,783,400 9.27 +4.5%
2026-02-27 1,706,745 7.27 +7.8%
2026-02-13 1,583,944 3.85 -4.6%
2026-01-30 1,659,584 7.42 +8.2%
2026-01-15 1,533,881 6.09 -1.1%
2025-12-31 1,551,140 6.93 -4.9%
2025-12-15 1,631,808 6.51 -5.9%

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