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ISSUER PROFILE · CIK 0001643953 · CUSIP 74640Y106

Purple Innovation, Inc.PRPL

19 13D/G filings 2 distinct filers 0 insider transactions (365d)

Post-Filing Returns · across 1 activist filings on this issuer

Median 30d
0.0%
avg 0.0%
Median 60d
0.0%
avg 0.0%
Median 90d
0.0%
avg 0.0%
Median 180d
0.0%
avg 0.0%

Returns measured from each activist filing's date_of_event, split + dividend adjusted via Yahoo Finance.

Cross-Reference Snapshot

Activist filings
19
1 SCHEDULE · 18 SC
Distinct filers
2
multi-activist cluster
Insiders (365d)
0
0 buys · 0 sales
Latest short DTC
7.03
as of 2026-07-15

Institutional Consensus · 2025-12-31

Held by elite portfolio managers
1 holder · $15K
Point72 Asset Mgmt

13D/G Filings Timeline · 19 total

FiledFormFilerStakeSharesIntent
2025-03-13 SCHEDULE Coliseum Capital Management, LLC 49.90% 60,455,908 view →
2023-02-21 SC Coliseum Capital Management, LLC — — view →
2023-01-17 SC Coliseum Capital Management, LLC — — view →
2022-09-19 SC Coliseum Capital Management, LLC — — view →
2022-05-20 SC Coliseum Capital Management, LLC — — view →
2022-05-18 SC Coliseum Capital Management, LLC — — view →
2022-03-08 SC Coliseum Capital Management, LLC — — view →
2022-03-07 SC Coliseum Capital Management, LLC — — view →
2021-12-29 SC Coliseum Capital Management, LLC — — view →
2021-05-25 SC Coliseum Capital Management, LLC — — view →
2021-03-09 SC Coliseum Capital Management, LLC — — view →
2020-11-24 SC Coliseum Capital Management, LLC — — view →
2020-11-23 SC Coliseum Capital Management, LLC — — view →
2020-09-14 SC Coliseum Capital Management, LLC — — view →
2020-08-24 SC Coliseum Capital Management, LLC — — view →
2020-07-08 SC Coliseum Capital Management, LLC — — view →
2020-07-01 SC InnoHold, LLC — — view →
2019-12-19 SC InnoHold, LLC — — view →
2019-11-21 SC InnoHold, LLC — — view →

FINRA Short Interest History

SettlementShort InterestDays to Cover% Δ vs prior
2026-07-15 1,846,432 7.03 -3.3%
2026-06-30 1,909,070 6.76 -0.2%
2026-06-15 1,913,263 7.51 +5.2%
2026-05-29 1,819,456 5.88 -14.5%
2026-05-15 2,127,052 4.06 +14.8%
2026-04-30 1,853,328 3.70 +11.4%
2026-04-15 1,663,968 6.96 -3.5%
2026-03-31 1,724,986 5.27 -3.3%
2026-03-13 1,783,400 9.27 +4.5%
2026-02-27 1,706,745 7.27 +7.8%
2026-02-13 1,583,944 3.85 -4.6%
2026-01-30 1,659,584 7.42 +8.2%

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